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Privacy Policy

Devil Walking ltd Privacy Policy

This Privacy Policy governs the manner in which Devilwalking.com ("we" or "us") collects, uses, maintains, and discloses information collected from users ("you") of our Shopify website, located at devilwalking.com (the "Site"). This Privacy Policy applies to the Site and all products and services offered by us.

Data Controller and Data Protection Officer

The Data Controller for your personal data is Devilwalking.com, located in Bulgaria, Plovdiv, ul. General Radko Dimitriev 11. You may contact our Data Protection Officer at contact@devilwalking.com.

Personal Data We Collect

We may collect and process personal data, including but not limited to, name, email address, mailing address, phone number, and credit card information, when users interact with our Site, register on the Site, place an order, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site.

We may also collect non-personal identification information about Users whenever they interact with our Site, such as the browser name, the type of computer, and technical information about users' means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Legal Basis for Processing

We process your personal data for the following reasons:

  • to perform our contractual obligations to you when you make a purchase on our Site;
  • to comply with our legal obligations, such as tax and accounting requirements;
  • to pursue our legitimate interests, such as improving our Site and services, and communicating with you about our products and services.
  • If we process your personal data on the basis of your consent, you have the right to withdraw your consent at any time by contacting us at contact@devilwalking.com.

How We Use Collected Information

We collect and use users' personal information for the following purposes:

  • To process transactions: We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
  • To send periodic emails: We may use the email address to send users information and updates pertaining to their orders. It may also be used to respond to their inquiries, questions, and/or other requests. If a user decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the user would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

Data Retention

  • Web Analysis: The web analysis (also known as “reach measurement”) is used to evaluate the flow of visitors to our online offer and may include behavior, interests or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of the reach analysis, we can, for example, recognize at which time our online offer or its functions or content are used most often or invite you to reuse. We can also understand which areas need optimization.
    In addition to web analysis, we can also use test procedures, e.g. to test and optimize different versions of our online offer or its components.
  • Online Marketing: We process personal data for online marketing purposes, which can include in particular the marketing of advertising space or the presentation of advertising and other content (collectively referred to as “content”) based on the potential interests of users and the measurement of their effectiveness. This information can include content viewed, websites visited, online networks used, but also communication partners, and technical information such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data, these can also be processed.
  • Facebook pixel: With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook advertisements for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook advertisement (so-called "conversion measurement").
  • Social Media: The data of users within social networks are usually processed for market research and advertising purposes. For example, usage profiles can be created based on user behavior and the resulting interests of the user. The usage profiles can in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the user behavior and the interests of the users are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

We will retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means.

SMS Marketing

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.

Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.

For more information, see our Terms & Conditions or contact us at contact@devilwalking.com

Data Subject Rights

You have certain rights under the General Data Protection Regulation ("GDPR"), including:

  • the right to access your personal data;
  • the right to have your personal data rectified if it is inaccurate or - incomplete;
  • the right to have your personal data erased in certain circumstances;
  • the right to restrict the processing of your personal data in certain circumstances;
  • the right to data portability;
  • the right to object to the processing of your personal data in certain circumstances; and
  • the right to lodge a complaint with a supervisory authority.

Get In Touch

If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, please contact us at contact@devilwalking.com

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